Branded Email Redesign

We rebuilt all emails with custom visuals, seductive copy, and dark romantic tones to match her brand voice and hook her readers emotionally.

Discount Psychology Strategy

Instead of blanket offers, we wove strategic discounts into key flows—triggered at the perfect emotional moment to drive conversions without devaluing her products.

25+ Flows Built from Scratch

We covered the entire customer journey: Welcome, Abandoned checkout, Browse & site abandonment, Post-purchase cross-sells, Loyalty-based flows, Winbacks, birthday emails, and more.

Dedicated Campaign Strategy

We created a campaign calendar tailored to her releases, themes, and special editions—ensuring her list stayed warm and excited all year.

Omni-Channel Expansion

We integrated push notifications for real-time reminders across channels, increasing touchpoints without overwhelming the inbox.

Loyalty Program Integration

We launched a reward system to deepen engagement and incentivize repeat purchases with exclusive perks, early access, and tailored messages.

Affiliate Program Buildout

To offset rising ad costs, we implemented an affiliate program that empowered superfans and creators to generate content and referrals.

Advanced Segmentation & Re-Engagement

We activated lapsed subscribers, built high-intent segments, and ran re-engagement campaigns that helped Kim email more people, more effectively—without hurting deliverability.